How companies choose
to work with us can be broadly grouped into two categories:
- Joint project;
- Assigned project.
We also present at conferences supported, when appropriate, with segmentation forums, and conduct company-wide events on segmentation where we introduce a broad audience to the subject and highlight its pivotal importance to business strategy.
We work alongside
an internal team selected from within your company to uncover the segmentation
structure for a selected market. In doing so we also transfer our process
skills to your team members so that they can conduct future segmentation
projects with little or no external support.
These projects usually
start with an internal briefing for The Market Segmentation Company (tMSC)
team followed by a workshop. The aim of the
workshop is to develop an insight into what your company already knows
about the customers in the market being segmented. At the end of the workshop
an action plan is drawn up which details what is required to complete
the project. This is presented to your senior management for support.
Once the plan is endorsed the concluding stages of the project are implemented.
This may include further in-company investigation and/or external market
research if appropriate.
In many instances
there is actionable output from the initial workshop.
When The Market Segmentation Company is assigned
to undertake the segmentation project we start by interviewing key staff
in your organization in order to uncover what information is already available.
Once this audit has been completed the initial conclusions are presented
to your senior management along with an action plan which details what
is required to complete the project. Once the plan is endorsed the concluding
stages of the project are implemented. While carrying out the project we insist on engaging key personnel at strategically important stages of the project.
In many instances
there is actionable output from the initial audit.
If you would like
to discuss either of these options or discuss alternative approaches which
may better suit your company, either register
your interest using this website or contact
us by any of the methods listed.
When external market
research is shown to be essential to your segmentation project we either
work with the market research supplier appointed by your company, or provide
specialist research services directly.
When you prefer to
use your own market research supplier we work with them on the design
and interpretation of segmentation research.