Software

The major benefit of the PC-based software packages listed below is that they enable you to concentrate on the marketing issues you should be addressing rather than being distracted by concerns over data management and by concerns over the time and effort required to extract maximum value from the analysis. In addition, they all include useful visual outputs which can be used in presentations and reports.

All the software tools follow established processes and although they contain Help files, additional support can be obtained from the applicable book.

Segmentation

Market Segment Master® - a substantially upgraded version for use on a wider range of platforms is now available (developed by The Marketing Process Company).

This software not only supports the segmentation process as it appears in Market Segmentation: How to do it, how to profit from it (the applicable text being found in Chapters 6 through 8, 2004 edition published by Elsevier Butterworth-Heinemann, ISBN 0 7506 5981 5) but also provides a practical tool to marketers for running cluster routines on appropriate data from other sources, such as externally commissioned segmentation research projects.

If you would like to know more about this software and order your copies please register your interest.
Or visit TheMarketingProcessCo.com

Marketing Planning

EXMAR - developed by The Marketing Process Company.

EXMAR is the strategic marketing planning process support tool for automatically generating marketing plans. It also contains the facility for consolidating plans from different business units in order to produce a corporate plan. The associated text is found in Marketing Plans: How to prepare them, how to use them (ISBN 0 7506 5625 5).
If you would like to know more about this software and order your copies please register your interest.
Or visit TheMarketingProcessCo.com where you can also download a sample marketing plan and a free presentation by Professor Malcolm McDonald.

A separate software tool for constructing the Directional Policy Matrix (DPM) is available, though this is also a facility contained within EXMAR:

Marketing Portfolio Planner - developed by The Marketing Process Company.

This software uses the DPM to prioritize your product/market segment offers. The associated text is found in Marketing Plans: How to prepare them, how to use them (ISBN 0 7506 5625 5)
If you would like to know more about this software and order your copies please register your interest.
Or visit TheMarketingProcessCo.com

Books

The books listed below are excellent reference material for those involved in market segmentation and marketing planning.

Practitioners will find the selected books shown here invaluable aids in developing their segmentation and marketing planning skills. Both are written with clarity and insight, but above all they are practical in the real world of commerce.

Both books can be bought online from their publisher, Elsevier Butterworth-Heinemann.

Market Segmentation:
How to do it,
how to profit from it
ISBN 0 7506 5981 5

Buy it online

Marketing Plans:
How to prepare them,
how to use them
ISBN 0 7506 5625 5

Buy it online

Please register your interest with us if you have any difficulties buying either title online.

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