Endorsements
What companies have said about our process:
- DHL '. . . a process which is both logical and pragmatic'.
- Xerox (UK) '. . . a challenging, but very rewarding, experience'.
- Guardian Insurance '. . . a framework which allows the creation of individually tailored segmentation models put in a practical manner'.
- British Airways '. . . it offers the kind of practical application needed in today's intensely competitive marketplace'.
What our process has delivered:
- GB£28 million realized in 10 months — ITC office equipment manufacturer
- AU$180 million (6%) forecast gain over 12 months — mobile phones division
- Margins increased by 8% — chemical company (market regarded as commoditized)
- Sales opportunities increased by 30% — hi-tech medical equipment manufacturer
- EU€650 million market opportunity uncovered, three times the size of their current market – financial services company
- US$20 million profit improvement opportunity — manufacturer of non-metallic mineral products (regarded as commoditized) just breaking even
Business sector experience
We do not claim to know as much as you do about your particular business sector, we trust that you have enough of this expertise residing in your own organization's people and do not require any more. What we bring is an expertise in segmentation which, when combined with your own business sector knowledge, will uncover how the customers in your market split into segments. At the core of our process is the toolkit for understanding customers and their buying criteria. It therefore does not have any business sector boundaries.
Segmentation assignments include projects in:
| Agriculture | IT Software |
| Air Transport | Medical Equipment |
| Alcoholic Drinks | Medical Supplies |
| Building Products | Motor Transport |
| Business Information Services | Office Equipment |
| Charities/Not-for-Profit organizations | Office Supplies |
| Chemicals and Chemical products | Packaging |
| Consultancy Services | Petroleum Products |
| Courier Services | Pharmaceuticals |
| Electrical Equipment | Postal Services |
| Energy | Publishing |
| Engineering Products | Regulatory Authorities (Govt) |
| Facilities Management | Soft Drinks |
| Financial Services | Telecommunications |
| IT Hardware | Water Supplies |
Geographic experience
Market segmentation projects have been conducted both in the UK and internationally including the USA, Canada, Australia, New Zealand, South East Asia, Far East, the Middle East, South Africa and mainland Europe. Our approach does not have any geographic (or business sector) boundaries.