What companies have said about our process:

• DHL ' . . . a process which is both logical and pragmatic'.
• Xerox (UK) '. . . a challenging, but very rewarding, experience'.
• Guardian Insurance '. . . a framework which allows the creation of individually tailored segmentation models put in a practical manner'.
• British Airways ' . . . it offers the kind of practical application needed in today's intensely competitive marketplace'.

What our process has delivered:

• GB£28 million in 10 months - UK based company.
• A forecast gain of AU$180 million over 12 months - Australian based company.
• Margins up by 8% - UK based company.
• A substantial increase in market share - mainland European company.

Business sector experience

We do not claim to know as much as you do about your particular business sector, we trust that you have enough of this expertise residing in your own organization's people and do not require any more. What we bring is an expertise in segmentation which, when combined with your own business sector knowledge, will uncover how the customers in your market split into segments. At the core of our process is the toolkit for understanding customers and their buying criteria. It therefore does not have any business sector boundaries.

Segmentation assignments include projects in:

Geographic experience

Market segmentation projects have been conducted both in the UK and internationally including the USA, Australia, New Zealand, South East Asia, the Middle East, South Africa and mainland Europe. Our approach does not have any geographic (or business sector) boundaries.

top of page

top of page

top of page