Market segmentation - adding to shareholder value with The Market Segmentation Company

The Market Segmentation Company - experts in using market segmentation to identify, win and retain profitable customers

About us How we work Project parameters Market mapping Market segmentation Strategy & profitability
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We wrote the book on Market Segmentation
and are specialists in its application and use in business

Segmentation, correctly applied, has a profound impact on the success of customer-led strategies . . .

Successful segmentation requires:

understanding the market as it really is, not as you would prefer it to be - how we work
a clear and appropriate definition of the market to be segmented - project parameters
focusing on key decision-makers - market mapping
insight into how you win and retain different customer groups - market segmentation

Successful segmentation delivers:

real benefits to your customers, your business and, ultimately, your shareholders - strategy & profitability

. . . in practice, our approach to segmentation produces spectacular results.

NEW	downloads streamlined process book (with fast tracks) international representation

Download a free market segmentation presentation
by Professor Malcolm McDonald

There are no boundaries, either geographic or by type of business, to the application of our approach to segmentation.

The Market Segmentation Company has worked with clients around the world

The Market Segmentation Company
Principal office: UK tel: +44 [0]1444 441011
International representation: USA, Middle East, South Africa and Australia
e-mail: info@MarketSegmentation.co.uk
The Market Segmentation Company is part of Market Equity Ltd

This site is an Open Directory Cool Site
category Business/Marketing/Consulting/Strategic
July 2001